Louis Vuitton 029/200:
Optical Arts

Optical Arts were invited to join 199 other visionaries in celebrating the 200th birthday of Louis Vuitton
The brief was to use the concept of the classic LV trunk as a starting point, a blank canvas for each artist’s ideas.

Our offering for the LV200 project is a visual metaphor of the creative process.
It shows the story of the creation of a piece, the evolution of an idea, a never ending journey assembling, deforming, reinterpreting, destroying, regenerating.

The LV trunk is used here as an architectural element, forming an exhibition space but also as a brick, a structural element used to create something bigger.
This is a multi format project, including a film, a sculpture and a series of still images,

Software: 

Houdini, Maya & Redshift.

Credits:

Creative Direction & Production: Optical Arts

Direction & Design: Fabrice Le Nezet

Executive Producer: Hannah May

3D Artist: Izaak Pardey & Ariel Lu

2D Supervisor: Miguel Wratten

Sound Design: Sonjay Prabhakar

Film & Photography: Joe Jackson

Retouching & Grade: Martin Pryor

Model Fabrication: Made Workshop